Retrospective of a passion
The Ferrari myth was born from one man, Giulio Ferrari, and his dream of creating a wine in Trentino that could compare with the best French Champagnes.
He is a pioneer: he is the one who first senses the extraordinary vocation of his land, he is the one who first spreads Chardonnay in Italy.
He begins to produce a very select few bottles, with an obsessive cult for quality.
THE EVOLUTION.
1952
Having no children, Giulio Ferrari looks for a successor to whom he can entrust his dream.
Among the many suitors he chose Bruno Lunelli, owner of a wine shop in Trento. Thanks to his passion and entrepreneurial talent, Bruno Lunelli manages to increase production without ever compromising on quality.
FAMILY TRADITION
'70 - '00
Bruno Lunelli passes on the passion to his sons: under the leadership of Franco, Gino and Mauro, Ferrari becomes a leader in Italy
and the Italian toast
par excellence.
These years saw the birth of some of the labels destined to go down in history: they are the Ferrari Rosé, the Ferrari Perlé and the Giulio Ferrari Riserva del Fondatore.
AMBASSADORS OF THE ITALIAN ART OF LIVING
TODAY
The third generation of the Lunelli family keeps the Ferrari dream alive.
Marcello, Matteo, Camilla and Alessandro lead the company together with an extraordinary team with the goal of innovating in the wake of tradition, bringing Ferrari to the world as an ambassador of the Italian Art of Living.
